The Truth About- Coverage of Women's Sport
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The Truth About- Coverage of Women's Sport Duration: 02:10
It's a challenging scenario promoting women's sport. I think certainly the culture has shifted a lot, in Australian media. We've got our ANZ Championships broadcast every single game on Foxsports. We're now live streaming online. We're getting great coverage across traditional media. There's still that disparity in coverage, but the way the athletes approach their training, the way the athletes approach their games, and everything they do on and off the court, there's no difference. There's no gender divide there. But it's going to be a slow process to be equal, but at the end of the day we're incredibly aware that media are a business, to be equal, but at the end of the day we're incredibly aware that media are a business, they are in the business of selling advertising, they're in the business of selling subscriptions. Right now we can't argue the fact that men's sport has a greater interest within society and that's what helps sell newspapers. So we certainly don't think it's a right for us to get coverage, it needs to be based on talent and good stories, and that's the challenge for women's sport, is producing a product that is worthy enough for coverage and I think that's what we've done with the ANZ Championships for the last 8 years, is produce a really great engaging entertainment product that shows off the sport. It's our shopfront and it continues to provide us with ongoing and regular coverage throughout the year. So that's it, its making sure you've got a good product and a good story to tell.
With the Netball World Cup about to kick off, alum and Netball Australia Media Manager Chris Gottaas tells us the truth about the coverage of women's sport in Australia.
While he sees challenges in competing with traditionally dominant men's sports, Chris believes that the answer to receiving equal coverage lies with the sports themselves.
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